B2B Buyer Persona Research

Never Muddy Your Message Again

Struggling to hit your audience in the FEELS? Get a researched Buyer Persona, 100% done-for-you. We guarantee you'll win their hearts (and money) — without hassle and guesswork.

  • Custom Avatar & Content: Get a laser-focused, resonant snapshot of your ideal buyer, AND the words to win them over. All based on real-time unfiltered social media conversations.

  • Easy to Get Started: Start by answering a detailed but easy questionnaire. We handle the rest!
  • 6 Months Direct Support: Your project leader, Alexander Vee, answers ALL your questions about the process.

Get a Free Strategy Session*
*20 minutes. You may qualify for a free website!
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Buyer Personas...

...are far more nuanced than the typical generic (or simple) demographic profiles. And why survey for this data yourself—when it is sitting right there in thousands of online conversations?

These are the deep wells of pain, suffering, unanswered questions, problems without solutions, that determine where your highest interest buyers are—in real time.

Moreover, surveys can be clouded by subjective bias. You go to 2 or 3 more doctors to get 2nd and 3rd opinions, right?

If you need case studies, or more sales, and customers are NOT clear about your message, you need someone doing it for you through an unbiased, objective lens.

Introducing Agency Intelligence B2B Personas

Compiled from 1000’s of real-time social media conversations—on uncensored platforms where YOUR audience rants without filter—your Custom Buyer Persona is built on a problem-and-solution model. Your new persona gives you an inside look at what your customers are REALLY thinking...

Buyer Persona Examples

Persona Example - Kunal, Remodeler

Agency Intelligence Buyer Persona example - Kumal Sharma, Home Remodeler

Kunal is a 39-year old home remodeler. He is struggling with lost potential customers after giving quotes over the phone, and he is looking to improve his sales conversion rate by using text-back followup.

Persona Example - Mary, 9-to-5er

Agency Intelligence Buyer Persona example - Mary, 9-to-5er

Mary is a 40-year-old working mother of two kids, 10 and 8. She recently left her job and suffers stress & anxiety from corporate burnout. She decided to move to the country with her family for a few months. She is now looking for ways to bring good vibes back into her life by exploring nature, healthy eating habits, and more.

Once you get your custom persona, simply adjust your message and your content* to serve THAT person. Watch what happens!

*"Content" means anything. Blog posts, social media, sales letters, postcards, emails, SMS... you name it!

And the best part? You don't have to do any surveying yourself! We’ll do all the heavy lifting for you. You can focus on what you do best: running your business.

Whaddaya want?
Agency Intelligence Personas - Uses
  1. More customer data
  2. Save time on market research
  3. Never feel worried again about HOW you talk to your customers
  4. Unify multiple incoherent offers or ideas into one
  5. Find what the actual problems, behaviors, motivations and pain points of your audience are RIGHT NOW, instead of guessing. So you can offer the right solutions.
  6. Strengthen your connection with your business

Copywriting

Buyer Personas for copywriting

You can tangibly implement your persona in your sales copy — right now. Speak in the voice your audience understands.

For example:

a) Informal, quick, chatty? Oh yeah!

b) Detailed and analytical? Affirmative, good sir or ma'am.

Analytics

Google Analytics

We monitor your persona’s performance using industry-standard, no-cost analytics tools: Google Analytics and Google Search Console.

If you already understand Google, no need to switch away! And if you don't have them, no problem: we'll install them for you.

Get a Free Strategy Session*
*20 minutes. You may qualify for a free website!

Agency Intelligence Personas - How It Works

1. Consult

Simply tell us the Who, What, When, Where, Why & How of your offer & business.

2. Research

We scour the Web high & low to perform market research and craft your persona. Reddit, Google, customer psychographics... you name it. Once you get your client persona, it's ready to use — NOW!

3. Refine

A buyer persona is not one-and-done! As your market changes, so must you. We monitor progress for you and refine your persona to stay relevant and profitable.

Our team is trained to take the guesswork out of creating a buyer persona, so you can be sure that the end result is a true representation of your ideal customer.

No more relying on biased assumptions. You’ll get the TRUE message you need to resonate with your buyers.

Get a Free Strategy Session*
*20 minutes. You may qualify for a free website!

Buyer Persona Case Studies

Real Success Stories, Real People. Hear directly from our case-study clients:
DISCLAIMER: These are real clients who have gone through our Buyer Persona service in full and agreed to share their testimonials on a case-study basis. Testimonials, projections, calculations, estimations & claims of any kind (financial or not) are NOT a guarantee you will achieve the same or similar results. Individual results are based on many factors, including but not limited to: business experience, motivation, and other foreseen factors. Your results may vary.

Case Study: Empress Nikesha Gipson

Intuitive Business Advisor, Tax Strategist, Crypto-Based Finance for Businesses

Empress Nikesha had difficulty dialing in her messaging for her ideal avatar. She desired more clarity on what (and who) she really wanted.

Alexander built her a researched buyer persona to provide her with a safe and secure blueprint to attract her ideal clients and navigate them towards success, just as she has for herself.

As a result, Empress Nikesha discovered more about her avatar. She is using her new Persona to build valuable relationships with a wider audience of clients—all because of her valuable, long-term business relationship with Alexander and his dad at Agency Intelligence.

Case Study: Lori Bruton

Author, Speaker, specalist in Travel for Mental and Physical Wellness
Video & Description Coming Soon!

Lori came to us describing her business as “scattered.” She’s got a lot of hobbies and products: travel, writing, copywriting, essential oils—struggled to integrate them all into one unified message.

Various coaches told her to pull in a bunch of different directions—which she didn’t fully align with!

Alexander researched and built her a buyer persona to unify all these things into one coherent marketing message: travel for therapy and stress relief, which she’d sell books and other products around.

When Lori saw the completed persona, she was overjoyed! At last, she had a business, brand and offer she could market the way she wanted—stress-free.

Get a Free Strategy Session*
*20 minutes. You may qualify for a free website!

100% Satisfaction Guaranteed

100% Satisfaction Guarantee - Agency Intelligence

6-Month Persona Support Guarantee

For 6 months, you'll have direct access to your project leader, Alexander Vee, who will walk you through the process and answer ALL your questions about your persona.

Persona Satisfaction Guarantee

We’re so confident your Custom Buyer Persona will resonate with your audience, that we offer a 100% satisfaction guarantee. If you're not completely happy with the results, even after the first 2 revisions, we'll keep working with you until you are happy. No questions asked.

Don't let your competitors outsmart you!
Other solutions are too simple, too complicated, too expensive, or simply don't deliver the results you need. Here, you get the best of both worlds — a simple process that’s stress-free, AND a message that's spot-on.

So why wait? Get your perfect message today, guaranteed!
Get a Free Strategy Session*
*20 minutes. You may qualify for a free website!

Frequently Asked Questions

1. Why should I create a B2B buyer persona for my business?

Answer: Creating a buyer persona helps you understand your target audience better. This helps you create content that resonates with them, figure out your sales cycle if you don’t have one, and drive more leads and sales.

2. How do you gather information for my buyer persona?

Answer: Web Listening. We derive market research from thousands of conversations on Google, Reddit & Quora – so your B2B buyer persona LITERALLY answers real-time questions from your actual prospects.

3. How hard or easy to it get started?

Answer: Simply answer a point-by-point questionnaire about your ideal prospect. We'll scour 1,000's of online conversations, and extract the remaining 300+ data points for you. And don't worry. It's not an interrogation. 😜

You'll get a 100% DFY researched persona (and more coherent message), almost instantly available & accessible to use in your sales and marketing.

4. What should I do if my buyer persona doesn't seem to be working?

Answer: Within 1-2 months, we will refine your B2B buyer persona to ensure it accurately reflects your target audience. We can help you track and measure your marketing and sales to determine if they are resonating with your customers. You can't have accurate marketing without a feedback loop!

5. How many buyer personas do I need to create?

Answer: It depends on your business, your number of target audiences, and variety of services. For example: Agency Intelligence creates 1 buyer persona for each of its services. For SEO, the customer’s needs, wants, pains & timelines may differ vs. those for sales automations.

Usually, however, we unify scattered intents into one singular, focused message. View the Case Studies above.

Get a Free Strategy Session*
*20 minutes. You may qualify for a free website!

More FAQs about Buyer Persona Research

  • What is the significance of B2B buyer personas in the realm of business performance?

    Answer: B2B buyer personas help businesses understand their target audience better, enabling them to create content that resonates with their audience, drive more leads and sales, and figure out their sales cycle if they don't have one.
  • How does a B2B buyer persona differ from a B2C buyer persona in terms of market research?

    Answer: B2B buyer personas focus on understanding the decision-making process of businesses when making purchasing decisions, while B2C buyer personas focus on understanding the individual's buying behavior, preferences, and demographics. B2B buyers often have more complex decision-making processes, longer sales cycles, and larger budgets.
  • What is the objective behind creating a B2B buyer persona for a company's sales strategy?

    Answer: The goal of creating a B2B buyer persona is to get a laser-focused, resonant snapshot of your ideal buyer, along with the words to win them over. It helps businesses to create content that appeals to their target audience, resulting in increased leads and sales.
  • Are you interested in developing buyer personas for your business to attract new clients through landing pages, social media, copywriting and any other form of written word?

    Answer: If you are struggling to hit your audience in the FEELS, and want to get a researched Buyer Persona that is 100% done-for-you, you can get in touch with Agency Intelligence for assistance.
  • Do you need more information on creating B2B buyer personas?

    Answer: Agency Intelligence can help you with creating B2B buyer personas. By deriving market research from thousands of conversations on Google, Reddit, and Quora, they create a 100% DFY researched persona that is almost instantly available and accessible to use in your sales and marketing.
  • To what extent should B2B buyer personas be personalized while developing them, including strategies such as firmographics and demographics?

    Answer: The level of personalization while developing B2B buyer personas depends on the business's goals and the characteristics of the target audience. While the personas include baseline firmographics and demographics data, Agency Intelligence uses a problem-and-solution model based on real-time, unfiltered social media conversations to create customized buyer personas, with messaging so pin-point it feels personalized to that exact customer.
  • An example of a question a B2B company could ask to assess their customer's research habits is, "How do you usually research a problem that you face at work?"

    Answer: This question can help B2B companies assess their customer's research habits and preferences, helping them create content that addresses the specific needs and pain points of their audience.
  • Instead of asking why B2B buyer personas are crucial, the actual question should be why your business is not using them to improve sales processes, branding, marketing value propositions, customer service and customer support.

    Answer: B2B buyer personas are crucial for businesses to create content that resonates with their target audience, resulting in increased leads and sales. Therefore, the actual question should be why your business is not using them.
  • What is the ultimate goal of creating buyer personas in terms of marketing strategies and campaigns?

    Answer: The ultimate goal of creating buyer personas is to understand the target audience better and create content that resonates with them, and generates more customer relationships as well as longer-lasting customer-relationships - so ultimately, churn goes down as well.
  • What do you understand by the term B2B buyer personas in the context of knowing your customers better?

    Answer: B2B buyer personas are profiles of ideal customers of businesses that help understand their decision-making process while making purchasing decisions, enabling businesses to create content that appeals to their target audience.
  • Would you like assistance in creating an effective buyer persona for your marketing and sales strategies using advanced market research techniques?

    Answer: If you're struggling to hit your audience in the FEELS, and need a researched Buyer Persona that is 100% done-for-you, Agency Intelligence can help you create an effective buyer persona that resonates with your target audience. A B2B buyer persona from Agency Intelligence is a 20-minute strategy session away.
  • How do B2B buyer personas serve the organization and department goals of your average clients in relation to their marketing?

    Answer: The organization and department goals of a buyer's company can vary depending on their industry, size, and business objectives. By creating buyer personas, businesses can gain insights into the goals and pain points of their target audience, enabling them to create content that addresses their specific needs and drives more leads and sales.
  • How can buyer personas be used in marketing efforts?

    Answer: B2B buyer personas can be used in marketing to create targeted and personalized content that resonates with the target audience. By understanding the pain points, goals, and preferences of the target audience, businesses can create messaging that is more effective in driving leads and sales.
  • What is the Agency Intelligence B2B Personas service?

    Answer: Agency Intelligence B2B Personas service is a solution that helps businesses create customized buyer personas based on real-time, unfiltered social media conversations. By deriving market research from thousands of conversations on Google, Reddit, and Quora, the service creates a problem-and-solution model that helps businesses understand their target audience better and create messaging that resonates with them. Guaranteed deliverables include a ready-to-use copyrwriting sheet for the fully researched B2B buyer persona, with details such as a prospect overview outlining where that client is in their life and what their problems are; and the value proposition that you (the client) shall use. The service offers a 100% satisfaction guarantee and 6-month direct support to help businesses achieve their marketing goals. The B2B buyer persona is fully compatible with Agency Intelligence's marketing automation services, which can be layered in to accelerate otherwise tedious sales processes, filter unqualified vs. qualified prospects, and monitor marketing performance through a centralized CRM.
Get a Free Strategy Session*
*20 minutes. You may qualify for a free website!
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