Google has announced their August 2024 Search Core Algorithm Update.
Google is claiming their update will reward "small or independent sites that are creating useful, original content." Whatever that means. Doesn't explain anything about Google's ranking factors.
While the great Google leak of this spring has not stopped them from speaking in vague newspeak (IYKYK), as always people are going to make speculations about what this really means.
I don't yet have any assumptions or conclusions.
👉What is "quality" content?
👉Who really knows?
All I can go by is the results I see on my sites and my clients' sites.
Lately we've been doing aggressive off-page and on-page SEO optimizations on our clients. Many of them have gone UP in SEO results in recent weeks, and especially the past week, prior to speculations about the update.
These results are directly attributable to our efforts.
Also, I've noticed some client pages get a sudden, significant lift in rankings and clicks -- that we didn't work directly work on. They're outliers.
Here's one. The increases started before Google officially announced the August update:
No on-page SEO, no additional internal links, no link-building on this article. It just went up.
Because of that, my theory is they are a result of the August Core Update.
While I can't see a clear pattern here as to WHY Google suddenly favors these articles, I didn't work on them, so it's likely the update had some role.
Whatever the August update broadly means, it certainly isn't crystal-clear like the big spring leak. With our approach, our clients certainly haven't seen losses in organic traffic or rankings anywhere coinciding with the update.
For context: Agency Intelligence's clients include boutique law firms, local home services companies (HVAC, roofers and renovations for instance), and medical services companies (local and national).
This past month I've doubled down on what I already know to work (and tested new SEO techniques), and the clients we manage are better for it.
What I CAN say is what continues to work for us in SEO, and it's a combination of:
Suggested Action: monitor for a week and see where this takes us. In the meantime keep doing what's working -- because the data is showing, this is the Way.
Alexander Vee, founder of Agency Intelligence (AI) and Triple Agent Digital Media is best known as a marketing consultant who helps Entrepreneurs & Professionals become positive agents of change—using his unique formula, “The ABC’s of Marketing.”
The award-winning speaker & bestselling author has shared his message on the same stage as Martha Stewart and Ice-T & Coco at Carnegie Hall; on the same stage as Suzanne Somers & Caitlyn Jenner at the Harvard Club of Boston (his public speaking debut at 19 years of age); at Nasdaq, Coca-Cola and Mercedes; and West Point, where his message to the leaders of America's future was: "If you're a 'best-kept secret', it's about as good as being bankrupt."
Alexander has been featured & quoted in ABC, NBC, CBS, FOX, Telemundo, The CW, plus other news publications all over North America - something he also helps his friends & clients to achieve!
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