You’ll want to ponder this important question: “Am I a Website Business, or a Social Media Business?”
A Social Media Business is an entrepreneur or solopreneur who sells their everything on Instagram or TikTok, for instance. That’s where their personal brand is based. If you’re in that category, perhaps you also think a website is not important. In which case – why are you here!?
On the other hand, if out of some morbid curiosity you want to keep reading, I’ll help you change your mind. And if you already do need a website, excellent. You are a Website Business, my friend. Read on.
Your consumers, whether mature ones, techy ones, or non-geeky ones, uses either a search engine or another person to find you. And it’s not just Google or Bing: YouTube is a search engine, and so is Facebook, for instance.
Every place where you lack information means one business opportunity lost. No longer do people search oodles of advertising materials all over the place for a mom and pop. If you have a web link on a business card, your website should explain everything your customer needs to know about you.
Seems simple enough, right? In many cases, good wordsmithing doesn’t mean money. Just imagine if Mr. or Mrs. Customer came to your website, and they were confused.
Wordy paragraphs; obnoxious amounts of syllables per word; painful colors; or a lack of information. A confusing website, or one that’s ONLY beautiful, will leave a visitor bitterly walking away none the wiser. On to Mr. Competitor X -- who wins them over in minutes.
You, my friend, could do even better than Mr. Competitor X. You want to be that customer’s first choice, right? Imagine yourself as a customer and how you react to different businesses. How quickly they answer your calls, how that contractor’s website walked you through the process, provoked curiosity, alleviated worries, helped you to relax and ENJOY the process of hiring them, gave a simple way to contact customer service, set expectations, told funny stories, etc, etc, etc…
All this is real and possible for YOUR business and YOUR customers.
Chances are, it’s well within your budget.
A Marketing Website doesn’t have to be classy or sophisticated. It just needs to do its job: sell your customer on who you are, why you’re so good, and who has something to say about you. Oh, and industry awards to prove you are who you say you are.
Simple, clean design, expressing your company and brand’s values, and directing your visitors to where they can contact you. There. Done and simple. Add SEO for that exposure you deserve.
You can be your first choice for your customers. Don’t be last choice with a cluttered, overdone or cryptic website. Make it SIMPLE.
Agency Intelligence Marketing Websites in Houston, built on science. Because making money matters.