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Category: Marketing Lessons

June 13, 2024
Navigating Google Looker Studio: A Personal Journey Beyond Google's Certification Course

Recently, I wrapped up Google's Looker Studio certification course. For the big, shiny certificate you get, it’s rather underwhelming. I expected a challenge but found myself navigating through something unexpectedly straightforward. Pros Cons Introduces key features Not updated since 2018 Free and accessible Lack of challenge Easy to navigate Missing instructional materials Makes it easy […]

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January 23, 2024
Google Cookies Deprecation: What Does It Mean for PPC Advertising and Google Analytics?

Welcome to a turning point in browsing and PPC ads. It's January 2024, and the Google Chrome browser has now deprecated "third-party cookies". If tracking your users is important to you, this article explains what the Google Cookies Deprecation means for you. Cookie deprecation signifies the phasing out of third-party tracking cookies. No doubt this […]

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September 8, 2020
What I Learned from Jimmy Carter About the Importance of Giving

A bit over a year ago, I had the great privilege of meeting Jimmy Carter, 39th President of the United States, and his wife First Lady Rosalynn Carter (who just turned 93 a few weeks ago). Amazing power couple of 74 years, a shining example of the meaning of true love and success! Regardless of […]

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